Strategic storytelling for change
When direction shifts, people need more than information. They need clarity, safety, and meaning. Without it, they disengage or resist: unable to see the value, fearful for their roles, unclear on direction, or stuck with tools that don’t fit their work.
If you are leading transformation or AI adoption, you know the risks. The greatest challenges relate to people and processes, not technology. A change story addresses this directly.
Vision → shared commitment
A well-crafted change story addresses these barriers. It connects logic with emotion and turn strategic plans into something people can understand, trust, and act on. Stories synchronize understanding and make abstract change concrete.
The change story becomes your foundation for communication, alignment, and action, specifically crafted to address resistance patterns. Research (Harvard, McKinsey, BCG) shows that narrative-anchored initiatives are 3–6 times more likely to succeed, but they have to be tailor-made to your context.
The #1 challenge: Resistance
During change leaders encounter four categories of resistance: cognitive, emotional, cultural and systemic. Each type requires its own approach and can be addressed through specific story functions.
Each type blocks progress in different ways and requires its own narrative strategy. For AI adoption, this means stories that build awareness, demonstrate value, reduce fear, show practical application in context, and create clear direction.
Our approach
We help leadership teams address resistance before rollout, align stakeholders early, and reduce friction during execution by combining proven change frameworks (ADKAR/Kotter) with strategic, mobilising storytelling, to turn vision into shared commitment.
1.
Current state & diagnosis
Understand readiness, resistance patterns, and where the organization truly stands.
2.
Vision & direction
Clarify why change is needed, what success looks like, and what's in it for stakeholders.
3.
Change story/stories
Co-create the narrative that makes change understandable, meaningful, and actionable.
4.
Sustain momentum
Integrate narrative touchpoints throughout the process for momentum and reinforced progress.
Program options
Change Story Masterclass
75 minutes | Virtual or onsite
Introduction to change storytelling and the Storymatching Framework. Learn how narrative addresses the four types of resistance and how to use storytelling strategically throughout transformation.
Best for: Leadership teams exploring change storytelling fundamentals.
Investment: €1,800. Pricing includes up to 8 participants.
Leadership preparation Workshop
Half-day | For leadership teams
Strategic preparation before engaging early adopters. We guide your leadership team through stakeholder mapping, resistance assessment, advocate identification, and vision alignment, the foundation work needed before co-creating your change story.
What’s included:
- Resistance diagnosis framework
- Stakeholder mapping session
- Advocate selection criteria and process
- Vision alignment work
- Preparation for a Change Story Workshop
Best for: Leadership teams ready to prepare for transformation storytelling before engaging the wider organization.
Investment: €2,500
Change Story Workshop
1 day | Co-creation with early adopters
Build your founding change story with selected advocates who become your storytelling champions. Using insights from the Leadership Preparation Workshop, we facilitate co-creation of the narrative that launches your transformation.
Pre-requisite: Leadership Preparation Workshop (or equivalent pre-work completed independently)
What’s included:
- Resistance pattern review
- Storymatching framework application
- Co-creation with leadership + advocates
- Change story development
- Advocate activation plan
Best for: Organizations ready to co-create their change story with internal champions.
Investment: €3,500
Change Story Consulting
Strategy, development & activation
Comprehensive engagement: diagnosis, change story development, phase-specific narratives, advocate training, and activation support throughout your transformation.
Best for: Complex transformations requiring sustained storytelling strategy and support.
Investment: Custom pricing
Storytelling Throughout Change Masterclass
75 minutes | Virtual or onsite
Learn how different story types support each phase of transformation. This session introduces practical storytelling approaches that build momentum, address resistance, and maintain engagement throughout change processes – from vision to implementation.
Best for: Leaders and change agents who need storytelling tools to guide teams through transformation.
Investment: €1,800. Pricing includes up to 8 participants.