Story bank
Capture the moments that define your culture
Your organization is full of stories that define who you are: moments of insight, collaboration, challenges overcome, purpose revealed. A story bank is a structured system for capturing, organizing, and sharing these stories so they become accessible resources.
Stories do what policies and values statements can’t. They show what your organization actually stands for and turn abstract culture into concrete examples.
What makes a story bank valuable
Building a story bank creates value in two ways:
1
The process itself: facilitated story collection makes people feel heard and valued. Employees become co-creators of organizational narrative which deepens engagement.
2
The outcome: a living library that leadership, HR, and communicators can draw from, making onboarding, town halls, change communications more credible and human and culture tangible.
What you get
A working system of stories.
A well-built story bank becomes the go-to resource when you need to:
– Onboard new hires with real examples of your culture
– Prepare leaders for town halls with authentic stories
– Support change initiatives with narratives people recognize
– Create internal communications that feel human and relatable
– Make values tangible through moments that actually happened
Built once, used for years. A story bank serves your organization long-term, shortening onboarding, strengthening change communication, and making culture tangible in daily work. The cost of not having structured stories far exceeds the investment of building the system.
How we help
- - Design story collection systems that invite genuine contribution
- - Facilitate workshops where meaningful moments surface
- - Structure and categorize stories so they're findable and usable
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- Train people to contribute to and draw from the bank
This results in leadership alignment, reduced resistance, and communication people recognize themselves in.
Program options
Story bank workshop
1-2 days | Onsite
We come onsite to facilitate story collection sessions with your teams. Through structured interviews and group workshops, we capture, document, and organize your stories into a usable story bank.
What’s included:
- Pre-work: Story themes and participant selection
- 1-2 day onsite facilitation
- Story collection framework and templates
- Post-work: Documented stories organized by theme
- Story bank structure and usage guide
Investment: Starting from €3,400 (1 day)
Story bank masterclass
Half-day training | Online/You facilitate internally
We train your internal facilitators (HR, Communication and Culture teams) to collect and organize stories themselves. You receive the complete toolkit and methodology to build your story bank over time.
What’s included:
- Half-day facilitator training (virtual or onsite)
- Story collection toolkit and templates
- Interview guides and workshop formats
- Story bank organization system
- 30-day follow-up support
Investment: €2,100. Pricing includes up to 8 participants.